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Dec 1, 2023
What is Pretty Focused’s online food photography course? What do you learn? How long does it take to graduate? What value does it provide? And is it profitable to be a food blog photographer?
Those are just a few of the frequently asked questions we get about Pretty Focused and a career in food blog photography. The good news is that we’re going to answer all of those questions and more in this FAQ blog. And if you have any more questions that we haven’t answered, let us know! We’d be happy to tackle your questions in a future blog.
For now, let’s get started!
Pretty Focused teaches anyone and everyone how to master food blog photography. It is an online course that occurs in four phases: training, practice, portfolio, and Buyer’s Club. Each phase is broken down into smaller sections and goals that you can accomplish piecemeal.
Here are how the phases are broken down and what you can expect.
The entire course is self-paced and taught via downloadable videos and PDFs. Throughout the course, you will have access to coaches, fellow students, and previous graduates who will be happy to answer your questions, commiserate, offer feedback, and so much more!
Our online food photography course has so much to offer! You’ll learn a little bit of everything when it comes to food blog photography. But don’t worry. We also go into a lot of depth and give you step-by-step instructions to help you succeed. Throughout the course, you’ll dive into a wide range of topics, all designed to help you build a thriving business as a food blog photographer.
Some of our course topics include:
This is an online food photography course that you can complete from the comfort of your own home. All you have to do is buckle down, set your goals, and put in the hard work. Once you do, we promise that it will be worth it.
Yes! As long as you remain in good standing, you have a lifetime of access to Pretty Focused. No matter how long ago you graduated, you’ll have access to the course and all of its material—including the Facebook group and Buyer’s Club.
Since Pretty Focused is self-paced, there is no set time to finish. But, on average, our students graduate in 4-8 months. It all depends on how much time you put into the course.
What we’ve found is that it is less about prior photography experience and more about work ethic. Those students who dedicate their time and energy to watching the lessons, practicing recipes, and completing their portfolio graduate the quickest.
But since it is 100% self-paced, don’t worry if you don’t have the time or energy to dedicate every single day. You can go as SLOWLY as you need and still graduate. Some of our students have taken more than a year to graduate, and that’s fine. Others chose to speed through and graduated in just 3 months. It’s up to you!
Food photographers can make as little or as much as they want. It all depends on how much you want to work. On average, you can sell your food blog photos for $150 to $450 per recipe, depending on what exactly you’re selling.
How does this translate into a yearly salary? In 2022, our Pretty Focused graduates that were working at least 20+ hours per week, 68% reported making more than $50,000 a year. And 24% reported making more than $100,000 a year.
Check out our blog: How Much Do Food Photographers’ Make?
So how much does a food photography course cost—online or in-person? It varies!
A traditional four-year photography degree from a university in the U.S. will cost you around $104,108. Specialized online food photography courses can cost anywhere from a few hundred dollars to $25,000 or more, depending on who is offering the course and what you’re paying for.
Pretty Focused offers three tiers for every budget as well as every type of photography student. Most of our students sign up for Tier 3 since it comes with three bonuses worth $4,563! But you can reach out to us and choose the tier that works best for you.
No matter what tier you choose, you’ll pay less than $2,500, and we offer payment installments for those who need it.
Yes! We offer a 30-day money-back guarantee for all students. If, for any reason, you decide that Pretty Focused isn’t the online food photography course for you and you do not want to continue, you can get a FULL refund within 30 days of purchase.
Don’t worry! There’s not a lot of equipment required to be a professional food photographer. We do have a “Recommended Gear” list with ideas for the various items you should purchase to get started.
At the highest level, you will need:
You shouldn’t need a budget greater than a few hundred dollars to get everything you need to take excellent food photos—unless you really want to go all out and buy a high-end camera and lens.
Pretty Focused wouldn’t exist if our students didn’t feel like it was worthwhile. We grow the most by word of mouth because our graduates feel so passionately about how Pretty Focused has benefited them. But don’t just take our word for it. You can hear from our graduates themselves.
In 2022, we interviewed many of our graduates to find out what happened in their careers after Pretty Focused. Here’s what we discovered:
As for how much Pretty Focused graduates earn? More than average! According to Salary.com, a typical food photographer makes $44,796. Comparably.com puts the number at $34,950, and Payscale.com at $44,000. On the other hand, 68% of Pretty Focused graduates reported making more than $50,000 a year. And 24% reported making more than $100,000 a year.
After you graduate from Pretty Focused, we’ll help you connect to clients directly! We have an established and constantly growing network of bloggers (over 1,000) that come to Pretty Focused to hire our grads—specifically. We call this network the Buyer’s Club, and all students gain access.
Best yet, after graduation, each new grad receives their own announcement and introduction into the Buyer’s Club so bloggers can review their portfolio and connect right away.
The number varies, but the average through 2022, there were ten food bloggers for every photographer. So there’s a lot of work available! That means life as a food blog photographer is busy and profitable. As for what that work looks like on a daily, weekly, or monthly basis? It’s up to you.
In general, bloggers have three main areas of need when it comes to photography and recipe development.
If you're not confident in recipe development, that's okay! You can completely focus on recreations. You do not have to do both.
Do wedding photographers take photos with their phones? Of course not! You would be so angry to see a professional photographer only using their phone to take photos. The same goes for a food blog photographer. You need access to an actual camera to deliver the quality of work clients will expect and want.
But don’t worry, the camera will end up paying for itself. The higher quality pictures you can provide, the more money your pictures will command. Quality demands quality, so it all balances out.
So, why do food bloggers hire photographers? It’s simple, they need the help. The reality is that food blogging is a full-fledged business with lots of moving parts. If a blogger wants to scale up their business, share more recipes, gain more readers/followers, and sell more advertising space, they need help to do it all. Photography and recipe development are just two critical skills that food bloggers need to fulfill in order to meet all their goals.
Check out our blog: 7 Reasons Food Bloggers Hire Food Photographers.
So, you’re ready to get started? Great! Sign up for our online food photography course by putting your name on our waitlist.
Whether you have previous food photography experience or not, Pretty Focused is for you. Don’t delay. It’s time to change your life!