Are you ready to start building your very own food photography business...right from your kitchen?
With our approach, you’ll learn food photography as well as how to set up your business. And we'll even introduce you to clients after you graduate -- through our exclusive Buyers Club. Get hired!
Best of all, no experience necessary.
And, best of all, you don't have to leave the house to do it. Portrait photographers can spend their weekends at weddings or shooting on location. Whereas, food photographers can do it from their kitchens, home offices or any room with great light!
Table
Step stool
Natural light source OR artificial light
Lightroom
Reflector
Poster Board
Styling Boards
DSLR or Mirrorless Camera
Lenses
ExpoDisc
Computer
You see, thousands of bloggers, online publishers, influencers and many others need help developing, creating, styling and photographing recipes and crafts. They hire photographers to help them re-do old photos that look out of date. They also hire people to shoot new recipes and crafts when they are pressed for time.
There’s a real market need for quality content from trained content creators. This creates an opportunity for you to use your camera and just a few supplies to create a career and life you love.
You don't need a crazy amount of equipment. All you'll need is:
But we don't want you to make the same mistakes we did...
When we first started, we weren't confident styling photos. We didn’t have the right lighting. And we significantly undervalued our own work.
We’ve taken everything we've learned photographing hundreds of recipes and crafts...and developed Pretty Focused - Food Blog Photography.
Introducing...
Pretty Focused - Food Blog Photography is a unique training system designed to equip our students with the knowledge they need to get hired as food photographers for bloggers (with no previous photography experience necessary). We also help them determine how much they need to work a month to meet their financial goals.
Through Food Blog Photography, students use our experience to fast track their success.
And then, once they graduate, we connect them with clients - bloggers and online publishers - pairing our training with actual client work. Through these relationships, our graduates' work has appeared on some of the world's biggest websites.
I’m an educator, photographer and homeschooling mom. I'm also the co-creator of Pretty Focused. Through on-demand video training and live coaching, I've taught hundreds of Pretty Focused - Food Blog Photography students a proven system that turns creativity into real businesses. From start to finish, Pretty Focused - Food Blog Photography provides everything that's needed succeed as a food photographer.
Hey, I'm Melodee
& I'll Be Your Instructor
Our students are connected to potential clients looking to hire after graduation.
We have a team of coaches that work with every student to ensure they are successful.
learning should be easy and simple. We give specific and detailed instruction all along the way.
Whether a beginner or a pro, the course progresses logically, so you can follow-along in order or jump around in any way you wish. In fact, Pretty Focused is as guided or self-directed as you want it to be.
Maybe you just bought your first camera. Or you’ve been doing portrait and wedding photography for 10 years. Or maybe you're somewhere in between. Regardless of where you are at, you'll be blown away by what you experience inside Pretty Focused.
A 6 Step System that will show you how to create and photograph recipes in as little as one afternoon.
The exact strategies our graduates use to introduce themselves to clients.
A step-by-step plan for securing clients (even if you have no prospects).
How to curate your portfolio to grow your authority and business as much as you want.
Case studies of successful graduates who used our systems to build their own “kitchen based business” faster than they thought possible
And so much more!!!
It works well because we keep things simple...
The course is organized into 6 modules containing 60+ lessons by topic and function. This modular approach allows you to absorb the material more easily in bite-sized chunks, and find what you need, when you need it.
Unlike other training, we cut out the fluff. Every lesson you complete is specifically tailored to drive actionable results. We teach you only what you need to grow a successful food photography business. You will learn in HOURS what we spent YEARS perfecting.
Tier #3
Tier #2
Tier #1
Choose the One that is Right for You
We Offer 3 Tiers to Choose From
MODULE 6:
setting up business
MODULE 5:
working for clients
MODULE 4:
LIGHTROOM
MODULE 3:
photographing recipes
MODULE 2:
COMPOSITION and styling
MODULE 1:
CAMERA BASICS
Just look at these amazing photos from our graduates who started with no prior experience:
"Not only will you gain the knowledge needed to be a food photographer, but we’ll connect you with a network of bloggers, online publishers and influencers who are actively looking for people with your newly acquired skills. Something you won’t find anywhere else!"
Elysia was able to earn money while being a full time stay at home mom! She only works during her 18 month old's nap time. At the time of this interview, she had only been working 4 months, but 2 out of those months she earned as much or more than she was making at her full time job! BUT, get this... she only works 10-15 hours a week instead of 40+.
Kim, was a new mother and had a high paying management job with a well known company. But every day she went to the office, was another day she was missing out on watching her new baby grow up. She really wanted to find flexibility and freedom to be with her family but still needed to make ends meet. After graduating Pretty Focused, she was able to earn the income she needed to quit her 9-5. Now 5 years and 3 boys later, she’s working when she wants, how much she wants, and her family has the financial freedom they need to live the way they want.
Pretty Focused helped turn Erin’s food blog and her food photography profitable in a very short amount of time. And even better, she went from a chaotic life with lots of travel, to being home every day. She created a work schedule that made sense for her and her family. “I never want to return to working for anyone but myself.”
Amy is a professional food photographer who was tired of cold calling restaurants to get them to hire her for their shoots. She shares with us how things turned around for her after she joined Pretty Focused. Now, she has plenty of work that fits around a schedule tailored to fit how and when she wants it!
As a Food Blog Photography student, you'll get PERSONALIZED COACHING in our exclusive community on Facebook.
Yes. Direct feedback, personalized to you, on your work and progress. This isn't a place where you post something and never get a response.
The group is a safe and encouraging space for you to post your images, give and receive advice and ask questions. Here, you’ll see yourself grow in ways you have never imagined. It will no doubt be a favorite part of your journey.
Our team has 7 amazing coaches to guide you through the process to graduation. These women all bring something incredible to the table. And they all want the same thing: for you to be successful.
Ivy is a portrait and wedding photographer turned food photographer. And she is killing the food photography game. She has created a website to sell her recipes and has raised the bar in the industry. She’s on track to make more than 6 figures this year.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
Lauren is a stay at home mom of 4 kids. After staying home for 10 years, she knew she would have a bleak resume. She joined Pretty Focused and has completely changed the trajectory of her future, not only working with blogging clients, but landing corporate branding clients as well.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
Tialyn is a freelance food videographer, photographer, and educator. She helps women intentionally create businesses they love while advocating work life balance! A girl mom and recovering workaholic, you will find Tia with a Cultivate What Matters Planner in one hand and a sweet tea in the other!
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
Rhadonda is our resident lighting and styling expert. Everyone is instantly drawn to her beautifully styled images and her warm personality. She joined Pretty Focused when she found out her job of 36 years was coming to an end. She was able to replace that income even make more!
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
Alicia has been a photographer
since 2008, and has photographed everything from portraits, weddings, luxury handbags, and cityscapes. She is originally from Dallas, but currently lives in Southern CA with her husband and two cats. When she is not working, Alicia loves to travel, hike, and watch musicals.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
Lindsay has been behind the camera for 20 years, and cooking just as long! She lives in southeast Michigan with her husband and their two teenage girls, who Lindsay homeschools. She loves animals, particularly her dog, Kevin. When she's not in her studio or kitchen, you can find her at the barn horseback riding.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
In 2020, my husband retired early from the fire department so that we could be together more and start with a blank slate. We were searching for a "family business" that we could do together while teaching our children along the way. Pretty Focused was the right path for us, and truly, an answer to our prayers!
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
I’m a military wife who has finally been able to settle down in Tennessee. I have two amazing children, a boy and a girl, and three dogs which you’ll see frequently if you follow me on Instagram. I have been working with bloggers for 11 years now. I graduated from the course back in 2020.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
I find joy in the simple pleasures of life, from indulging in homemade baked goods to sharing laughter with friends and loved ones. I dedicate a lot of time to volunteering at my local trail running organization, sharing my enthusiasm and expertise with fellow outdoor enthusiasts.
Ivy
Lauren
Rhadonda
Tialyn
Alicia
Lindsay
Amber
Stephanie
Jenn
A 12-page, comprehensive guide that gives you all the resources and information from our camera basics module in a digestible format. Keep it at your fingertips during practices.
If you need to photograph in the night, or live where it gets dark early, this class is invaluable. You'll get equipment lists, set-by-step lessons and learn to make artificial light look natural.
Make editing even easier with our Food Blog Photography preset. We created this to save you time editing so you can spend less time in front of the computer and more time doing the things you love.
As the food blog industry changes, so do we. All of our students are kept up to date with the latest information. When updates are made to the course, you will get it too, for no additional charge.
Our expense tracker, tracks 12 months of bloggers you work for, recipes, expenses and taxes. Knowing what you’re spending on each recipe helps you to better price yourself and keep control over those expenses, which can add up quickly! We’ve even included a tutorial to show you how to use it!
We want you to feel confident in your photos when you post them for sale. Once you’ve built your portfolio, you’ll be able to submit it for review by one of our coaches. Not only will they help you curate your portfolio to be the best of the best, they will give you tips to apply so that the next photo you take will be better than your last.
Discover the secrets to crafting delicious recipes and selling them through your very own online shop. This is the same masterclass that has empowered countless grads to achieve six-figure success.
I Know it Sounds Cliche’ “But Wait There’s More!” We’re Not Stopping With Just the Training…
This next one alone is worth more than the cost of the entire system...
Meet with our Business Expert right before you graduate to ask any questions before you launch into business!
As a Food Blog Photography graduate, you will be connected with people who want to hire you in our exclusive Buyers Club. In this group, only our grads are able to ask potential clients what they are looking for and create the valuable content they want to buy. Access to this group is priceless.
More than 1,000 buyers are inside this exclusive group and it's growing every day!
“After I joined the buyer's club I had so much interest from bloggers! Every day or every other day I was getting contacted or reaching out in response to posts. I quickly filled up all the time that I had for photography work. The first blogger contacted me FIVE minutes after that Buyer's Club post went live. And within a week I was full up.
So it's been super exciting to get to jump into paid work. I thought that it would take weeks or months to get clients but it happened so fast! The process of Pretty Focuses works!"
- Megan S, Pretty Focused Graduate
“The...thing that sold me on the course was the buyer’s group. You completely set us up for success with your course because you not only get us to work hard on putting our best work in our portfolio, but you connect us with bloggers who need us to work for them.
Not even 24 hours after posting in that group, I was hired by 2 bloggers to photograph 10 recipes for them. TEN!!! That covered my cost of your course plus extra! I am still in shock! Thank you so much for everything you continually do to help us!!!”
- Melody K, Pretty Focused Graduate
“Pretty Focused graduates learn to create and photograph recipes beautifully. They are professionals! They work hard to understand my requirements and create amazing photographs that I use to build my business.”
Holly, My Plant-Based Family
“I turned to Pretty Focused students to find highly trained photographers that know how the business works and are dedicated to their work. They have been trained in how the blogging business works so I don’t have to!”
Aubrey, Real Housemoms
"I hire Pretty Focused students to do my photography because I know that they “get it.” They are trained so well! They know the blogging world and are able to consistently produce beautiful photos that match the brand of my blog."
Jennifer, Princess Pinky Girl
“Unfortunately, there are not enough good, reliable photographers currently working in the industry. Several times I have wanted to find content creators to help me with my sites and haven't been able to find anyone. The need is very real."
- Amanda Formaro, Amanda's Cookin'
Work as much or as little as you’d like…
Because you are creating this business on your own terms, you get to tap-in when you want and tap-out when you feel like you need that week with your family.
Style and create content like you never thought possible.
Understand the fundamentals of shooting and editing to generate the best result every time.
Have a killer portfolio that speaks for itself and sells.
Manage and run your new business with all the tools at your fingertips.
Communicate with your peers to stay on top of the trends and challenges in the industry.
Leverage the Pretty Focused Buyers Club to attract the best clients
...And so much more!
After graduating Food Blog Photography you’ll be able to:
Pretty Focused is the only place you can connect with clients within a week of graduating...
connected with clients within
HOURS of graduating
53%
reported making money within their FIRST MONTH of graduation
work with MULTIPLE clients
95%
70%
...and is the only place where 14% of grads make more than $100,000!
*These numbers were self-reported by our Food Blog Photography grads.
This is not a guarantee. Results may vary.*
I’m unwilling to take action (you will have to do the work).
I don’t own a DSLR/mirrorless camera and cannot borrow or buy one.
I find it hard to navigate the internet and interact on social media platforms.
Pretty Focused - Food Blog Photography is NOT for me if:
I have a kitchen, a DSLR or mirrorless camera and a computer (or I’m open to buying what’s needed).
I’m interested in styling, photography, cooking and want to learn how to use these passions to profit.
I don’t want to sell candles, leggings or other stuff to friends and family (and never, ever want to do it again)!
I’m working in an office and want to be a stay-at-home parent but need to generate income to make it happen.
I’m currently working a 9 to 5 but I’m looking for a “side hustle” to bring in extra cash.
I’m ambitious and looking for a way to start a low-risk business that I can call my own.
I'm a portrait or wedding photographer who is looking to diversify.
I'm tired of taking photography courses that tell me to work for free until I get noticed and "make it."
Pretty Focused - Food Blog Photography is for me if:
We're confident we can train you to be great!
(Valued at $3,997)
Professionally arranged training, highly organized, to make learning fun and easy. And it all fits into your schedule!
Accessible on any device, anytime, from anywhere.
(Valued at $2,997)
Bonus #7
(Valued at $97)
Start off on the right track by connecting with one of our coaches. You’ll be able to meet our head coach and connect with peers who are new to Pretty Focused just like you! We’ll cover everything you need to know to be successful in our program.
Bonus #6
(Valued at $1,297)
Discover the secrets to crafting delicious recipes and selling them through your very own online shop. This is the same masterclass that has empowered countless grads to achieve six-figure success.
Bonus #5
(Valued at $997)
Discover our game-changing artificial light masterclass and unlock the power to fully control your lighting setup! Say goodbye to limitations and hello to ultimate freedom and flexibility in your photography journey. Join us now and learn the secrets to mastering continuous artificial light, no matter when or where you shoot.
Bonus #4
(Valued at $997)
At Pretty Focused, we're constantly evolving alongside the industry. Our priority is to ensure that all our students stay in the know with the latest information. When we update our courses, you'll receive all the juicy details at no extra cost. We've got your back!
Bonus #3
(Valued at $97)
We've got you covered when it comes to keeping track of your work, expenses, and taxes. We know how important it is to understand your spending patterns, so you can confidently price yourself and make informed financial decisions.
Bonus #2
(Valued at $47)
Edit with ease and speed using our preset. Say goodbye to long hours at the computer and hello to more time doing what you love.
Bonus #1
(Valued at $47)
This 12-page comprehensive digital guide is packed with all the resources and information you need from our camera basics module, presented in an easy-to-read format. Keep it right at your fingertips for quick reference during practices.
Bonus #8
(Valued at $97)
You’ll be getting our first ever printed Success Guide in the mail to accompany you on your journey! We show you step by step what it takes to go through the course and become successful.
Bonus #9
(Valued at $297)
Once you graduate, get ready to meet our amazing grad success coach! They'll guide you through reviewing your portfolio and answering any questions you might have about what lies ahead in the Buyers Club. We're here to support you every step of the way!
PLUS the BIGGEST BONUSES
You Can’t Get Anywhere Else!
Receive a full year of unlimited access to our personalized coaching, including a portfolio review and exclusive Buyers Club when you graduate. Even if it takes you 5 months to finish the course, you'll still have 7 months to enjoy all the benefits of the Buyers Club. Plus, if you ever need to regain access to the coaching or Buyers Club, simply rejoin for a monthly membership fee of just $47.
Bonus #12
(Valued at $4,997)
After graduating Pretty Focused - Food Blog Photography, you'll be welcomed into our buyers club where you can network with 1000 (and growing) potential clients who want to work with people like you.
Bonus #11
(Valued at $997)
Our Portfolio Review Coach will walk you through developing and perfecting your portfolio to showcase your work in a way potential clients will love.
Bonus #10
(Valued at $2,997)
In our exclusive community, you'll have access to our 7 amazing coaches. They will give you personalized coaching based on your work and guide you through the process to graduation.
Get an additional
If You Choose One-Time Payment for Tier 3,
You’ll Save $476
PLUS Receive This Bonus
Tier 3 Exclusive Bonus
6 - MONTHS
Would like to jumpstart your business and be listed in our exclusive Buyers Club and be introduced to approximately 800 potential clients upon graduating.
Crave community and want to network and grow your business with the support of other Pretty Focused students, graduates and coaches.
Want to get direct feedback from our coaches as you practice the course lessons and create your portfolio - as well as have your portfolio reviewed.
Love photography and cooking and want to create a thriving business as a content creator and/or food blog photographer.
Tier #3
Know how to get clients already and you don't need to be part of our Buyer's Club to directly access potential new clients.
Are already a great photographer and can easily catch on to new photography principles, tips and tricks -- without needing help from our coaches.
Tier #2
You have enough experience that you do not need additional coaching or support from our community at this time.
Are a blogger who wants to get this course for an individual who will work only for you.
Are currently a blogger and want to learn how to photograph recipes to increase your pageviews and social following. You do not need to be in our Buyers' Club.
Tier #1
We've structured Food Blog Photography into 3 tiers so you can choose the one that best suits your needs, budget and time commitment.
Ready to Start?
Choose the Tier that is Right for You
As low as $139 / month
or 0% APR
Need to make payments
or pay in installments:
OR
As low as $70/ month
or 0% APR
Need to make payments
or pay in installments:
OR
Total Paid: $2,382
Total Paid: $4,473
As low as $63/ month
or 0% APR
Need to make payments
or pay in installments:
One-Time Payment
Need to make payments:
Basic Payment Plan
As low as $139 / month or 0% APR
OR
As low as $139 / month or 0% APR
OR
One-Time Payment
Need to make payments:
Basic Payment Plan
As low as $139 / month or 0% APR
OR