Pretty Focused is the only place you can connect with clients within a week of graduating.  For those that graduated in 2024-2025, 14.3% connected within hours, 3 days, 28.6% within three days and 50% connected within 1-2 weeks.

At Pretty Focused, we help connect our grads with potential clients.  We have an established and constantly growing community of over 1400 food bloggers that come to Pretty Focused to hire our grads called the Buyers Club.  

As of March 2026, we have 256 graduates of Pretty Focused.

Inside Pretty Focused alone, we have around 1,400 food bloggers actively looking for content and 255 graduates. That’s a strong demand-to-supply ratio.

Market saturation would look like the opposite—thousands of photographers competing for a small handful of bloggers. That’s not what’s happening here. Bloggers are consistently publishing new content and need fresh recipes and images to stay relevant.

There’s also a wide range of bloggers—some need a few recipes, others need hundreds. (We’ve even seen a single blogger purchase 300 recipes in one year.)

Bloggers are not using AI-generated images for their food blogs—they are still hiring real photographers.

While AI has impacted the industry as a whole, it has not replaced the need for real, tested recipes and authentic photography.

Clients

When you graduate, you'll have access to the Buyers Club for the lifetime of Pretty Focused. No hidden fees or extra costs. And we don't take commissions on sales either.

The Buyers Club is reserved for Pretty Focused graduates.

Even if you have experience, we want to make sure everyone entering the Buyers Club understands how to shoot specifically for food bloggers, how to price, and how to deliver work that sells. That consistency is what keeps bloggers coming back and trusting the platform.

course & Coaching

Yes, you can absolutely go through the course at your own pace.

We provide a clear path to graduation, along with a 6-month plan to help you stay on track, but you’re not locked into a rigid timeline.

You’ll have 12 months of coaching included, so you can move through the material in a way that fits your life—while still having support, guidance, and accountability along the way.

You’ll have access to the course for the lifetime of Pretty Focused—as long as your payments are completed.

Once you’re paid in full, you'll have access to the course for the lifetime of Pretty Focused. You can go through the material at your own pace and come back to it anytime as you grow your business.

Most students graduate in approximately six months, depending on how much time they dedicate each week. Some finish faster; others take longer — and that’s okay. We provide a six month graduation plan to help you stay on track.

Plan on 8–12 hours per week to make consistent progress. You can learn and practice on your own schedule.

Absolutely. Every student starts with an Orientation Call that will share exactly what to expect. We also provide a step-by-step roadmap with clear objectives and feedback. You’ll know exactly what’s expected, no guessing what coaches “like.” Before you graduate, you'll have a grad success call with one of our coaches to prepare you for what's ahead!

That’s what our coaching and community are for. You’ll get real-time help, practice recipe reviews, and step-by-step support from experts and fellow students.

That’s completely okay—many of our students start with little to no experience.

We walk you through everything step by step, from learning your camera to building a portfolio and connecting with clients. You don’t need to have it all figured out before you start—that’s exactly what the program is for.

Gear & costs

We currently offer a 30 day money back guarantee.  If for any reason, you decide you want a refund, and you are within 30 days of purchase, you can get a full refund.  

No problem. Our main course teaches natural light, but we offer both flash and continuous artificial light masterclasses for additional purchase. We also walk through the kind of equipment you'll need.

We do not offer scholarships at this time.

still have questions? book a free discovery call with our team.