The Pretty Focused Blog

Discovering your dream career can feel overwhelming and impossible. Sometimes, you get close, but something is missing. So you go back to the recipe and try again. That was the case for Cheryl. She was a busy corporate professional, then a food blogger, and then a bakery owner. Nothing truly fit until she decided to […]

Is food photography profitable? That’s the first question almost everyone asks before they sign up for Pretty Focused. And it was an essential question for Erin, a high-powered executive for a Canadian Restaurant Group. She needed to know that her decision to launch a food blog and learn food photography was going to be worth […]

As a single mom desperately in need of a flexible work schedule (that still pays the bills), what are you supposed to do? That was the big question for Melanie—a single mom of three boys. She’d worked half a dozen jobs and even returned to school for a medical career, but nothing fit her needs. […]

Kim, was a new mother and had a high paying management job with a well known company. But every day she went to the office, was another day she was missing out on watching her new baby grow up. She really wanted to find flexibility and freedom to be with her family but still needed […]

If you could do any job you wanted in the world, what would you choose? When asked this all-important question by her husband, Therese said photographer. But it wasn’t until she joined Pretty Focused – Food Blog Photography she was able to get her dream business up and running. Therese’s story at a glance: Read […]

A common myth about food photography is “Surely the market is over saturated because it seems everyone has a camera and can become a photographer.” We don’t think this is true. Nice tools do not equal the talent or skill necessary to use those tools and make a great product. A saw doesn’t make you […]

What if your love of food and photography could lead to a successful career? If you’ve ever felt stuck in your job, Shelley’s story will inspire you to pursue your dreams. After years of 40-50 hour work weeks, she decided that it was time to leave her “safe” job for something new. Joining Pretty Focused […]