The Pretty Focused Blog

A common myth about food photography is “Surely the market is over saturated because it seems everyone has a camera and can become a photographer.” We don’t think this is true. Nice tools do not equal the talent or skill necessary to use those tools and make a great product. A saw doesn’t make you […]

What if your love of food and photography could lead to a successful career? If you’ve ever felt stuck in your job, Shelley’s story will inspire you to pursue your dreams. After years of 40-50 hour work weeks, she decided that it was time to leave her “safe” job for something new. Joining Pretty Focused […]

One of the most common questions I receive is about what gear and supplies someone will need for their home-based food photography business. We’ve created this recommendation list to help give you an idea of what you’ll need to get started and launch a professional business!  These are also the items I use when teaching […]