Before we get to what Pretty Focused is today, I have to tell you how it started. It was 2016. And when I found the world of food blogging, it all clicked.
And now I show our students how to do the same
I'm a mom who wanted to stay home with my kids.
A kitchen, a camera and a computer helped me do it.
Where it began...
I was looking for something that would combine all the things I loved into one little "package". Little did I know, this was IT.
At the time, I had two little boys. A former teacher, I loved my job and still wanted to be able to contribute financially to my family. But the desire to work from home while my boys were young outweighed everything.
I’d been photographing as a hobby for several years and loved it, so starting my own thriving home-based photography business seemed like the answer.
At the exact same time, a friend of mine, who was a food blogger needed help photographing recipes for her blog. So I jumped into help. Little did I realize that I would absolutely LOVE photographing food.
I told her, "I could do this for a living!" And her response?
"YOU CAN!"
SPOILER ALERT: The strategies that Pretty Focused teaches have increased blogs readership by about 2 million people per month in just one year. Success!
I was feeling burned out as a wedding and portrait photographer. It took me away from my boys on evenings and weekends.
Photographing for bloggers and influencers was more aligned with what I wanted in life. I didn’t need to leave the house to work and could establish my business on my terms - photographing food on my schedule. As an added bonus, I have always been creative - from photography to cooking to design - so working as a content creator just made sense for me.
For the bloggers I worked with, it was a huge source of stress off their plate. With the ever-growing demands of social media, bloggers often look for content creators to help lighten their workload -- whether it’s help writing and photographing recipes or coming up with craft ideas. I was able to help rephotograph exisiting recipes that had been on the blog for years, and even create new ones, that would help bring in new readers and attracting brand sponsors.
Food Photography From Home
Based on the things my clients were seeing in the blogging world, and my background as an educator, I perfected a system for content creation based on what bloggers and website publishers actually needed.
That system became the foundation for Pretty Focused, a program that teaches women how to master food photography and build thriving businesses as content creators. The market responded in a big way.
For bloggers who wanted to hire content creators, it was impossible to find people who had skill, understood blogging and focused on customer service. The training that Pretty Focused offers fixes that -- and best of all, provides so many women with a way to work from home.
Pretty Focused Was Born
Today, I have taught hundreds of Pretty Focused students in the United States, Canada, Germany, Australia and so many other countries -- and from RVs while travelling across the USA.
From start to finish, any student, at any expertise level -- regardless of whether they are a photographer, a blogger or have never held a camera in manual -- can follow the Pretty Focused system and grow their businesses quickly.
To keep our quality standards high, Pretty Focused opens only a few times a year with limited enrollment.
A System Anyone Can Follow
I’m a wife, educator, photographer and homeschool mom. I created my own dream job working from home and now teach others how to turn their passions into creative businesses.
Melodee
founder
Meet the Team
Meet our Coaches
Ivy is a portrait and wedding photographer turned food photographer. And she is killing the food photography game. She has created a website to sell her recipes and has raised the bar in the industry. She’s on track to make more than 6 figures this year.
Ivy
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Lauren
Lauren is a stay at home mom of 4 kids. After staying home for 10 years, she knew she would have a bleak resume. She joined Pretty Focused and has completely changed the trajectory of her future, not only working with blogging clients, but landing corporate branding clients as well.
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Amy
Amy lives in the UK with her husband Justin and 3 children, Lewis, Holly and Rose. Amy's background is in editorial work for magazines and foodie websites. When she's not working, Amy can be found walking her dogs in the woods or reading a good book.
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Rhadonda
Rhadonda is our resident lighting and styling expert. Everyone is instantly drawn to her beautifully styled images and her warm personality. She joined Pretty Focused when she found out her job of 36 years was coming to an end. She was able to replace that income even make more!
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Tialyn is a freelance food videographer, photographer, and educator. She helps women intentionally create businesses they love while advocating work life balance! A girl mom and recovering workaholic, you will find Tia with a Cultivate What Matters Planner in one hand and a sweet tea in the other!
Tialyn
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Alicia has been a photographer
since 2008, and has photographed everything from portraits, weddings, luxury handbags, and cityscapes. She is originally from Dallas, but currently lives in Southern CA with her husband and two cats. When she is not working, Alicia loves to travel, hike, and watch musicals.
Alicia
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Lindsay has been behind the camera for 20 years, and cooking just as long! She lives in southeast Michigan with her husband and their two teenage girls, who Lindsay homeschools. She loves animals, particularly her dog, Kevin. When she's not in her studio or kitchen, you can find her at the barn horseback riding.
Lindsay
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
Erin is a lifelong foodie and baker, who spent most of her career in restaurant multi-unit leadership. She transitioned out of corporate America in 2020 when she began building her food blog and photography business. Erin enjoys life in Texas with her husband, 2 kids, and friendly Goldendoodle.
Erin
Ivy
Lauren
Amy
Rhadonda
Tialyn
Lenore
Alicia
Lindsay
Erin
... in providing an educational experience that will guide our students as they master food photography and create thriving businesses, right from their kitchens. No matter your experience level, our curriculum, coaching and community will help you achieve your goals.
We believe...
Always be Growing.
Reject Good for Great.
Share Your Passion.
Our Core Values
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