8 Modules + 2 LIVE Bonuses

What's Covered
in this Masterclass:

What's Covered in this Masterclass:

8 Modules + 2 LIVE Bonuses

MODULE 1: THE SCROLL-STOPPING FORMULA: Learn the Scroll-Stopping Formula and the framework behind what strong short-form video needs to accomplish to give it a better opportunity to perform and how the algorithm fits into the equation. This becomes the foundation you'll use throughout the entire masterclass.

MODULE 2: HOOKS THAT CAPTURE ATTENTION: Learn how to create visual, verbal, and written hooks that capture attention and give people a reason to start watching.

Rather than handing you a list of “viral hooks” to copy, you'll understand what makes a hook work so you can create one that fits your video, audience, and brand.

MODULE 3: VISUALS THAT KEEP ATTENTION: Learn how shot variety, composition, movement, pacing, and other visual choices can make your content more interesting and help keep people watching.

MODULE 4: PLANNING VIDEOS BEFORE YOU FILM: A stronger video starts before you ever hit record. Instead of filming a bunch of clips and trying to figure out what to do with them later, you'll learn how to intentionally plan your video before your shoot begins.

Using the planning worksheets, you'll map out your concept, hook, shot list, and voiceover when needed so you know exactly what you need to capture.

MODULE 5: THE GEAR YOU NEED: We'll talk about the gear that actually matters, what you can skip, and how to choose the right setup for what you're creating. Whether you're filming on your phone or a professional camera, the goal is to understand how to use the tools you have—not convince yourself that better content is one equipment upgrade away. 

MODULE 6: FILMING WITH CONFIDENCE: We'll cover lighting, camera settings that matter, focus, capturing better food footage, and creating smooth, intentional movement. You'll learn practical techniques you can adapt to the style you're creating—whether you're filming with your phone or a professional camera.

MODULE 7: TWO FULL VIDEO SHOOTS — FACELESS + TALKING HEAD: See how the same framework works across two very different styles of short-form video: faceless and talking-head.

Plus Two Live Bonuses

Plus Two Live Bonuses

The masterclass teaches you how to create stronger short-form video. These bonuses help you put that skill to work in your business. And because both are taught LIVE, you'll be able to bring your questions and get answers in real time.

LIVE BONUS #1: PRICING + CLIENT EXPERIENCE: We'll talk about how to approach pricing your short-form video services and how to create a strong client experience from beginning to end.

You'll learn how to think beyond “What should I charge for a Reel?” and start thinking strategically about video as a service.

LIVE BONUS #2: HOW TO MARKET YOUR BUSINESS WITH SHORT-FORM VIDEO: Learn how to use short-form video strategically to market what you do, showcase your expertise, build trust with potential clients, and support your larger business goals.

Instead of creating content simply because you feel like you should be posting, you'll learn how to use short-form video with a purpose.

MODULE 8: STEP-BY-STEP EDITING: I'll walk you step-by-step through editing in CapCut, including how to work with your clips, text, audio, and the other tools needed to put your video together. You'll learn how to use the software—but more importantly, you'll see how the strategy we've been learning carries all the way through the final edit.

Faceless (Full Recipe)

FACELESS (Heroes Only)

TALKING HEAD