2025 Grad Survey Results
A huge thank you to our grads who took the time to complete our annual graduate survey! We had a 25% response rate which is incredible. Your input helps us paint a clearer picture of the food photography industry and provides valuable insight into what’s possible for those looking to turn their passion into a career.
These results are self-reported by graduates and are not a guarantee of income; what photographers charge can vary based on experience, skill level, and other factors. They highlight what is happening within the Pretty Focused community. They showcase the opportunities available and what can be achieved with dedication, consistency, and hard work.
Whether you're still going through the course or are working to grow your business, we hope this data encourages and inspires you to see what is possible in your own business.
For additional reference:
This page is best viewed on a desktop and not mobile.
These results are self-reported by graduates and are not a guarantee of income; what photographers charge can vary based on experience, skill level, and other factors. They highlight what is happening within the Pretty Focused community. They showcase the opportunities available and what can be achieved with dedication, consistency, and hard work.
Whether you're still going through the course or are working to grow your business, we hope this data encourages and inspires you to see what is possible in your own business.
For additional reference:
- View the 2024 Grad Survey Results here
- In 2025, we had 34 graduates and 136 bloggers join the Buyers Club
This page is best viewed on a desktop and not mobile.
Survey Results
NOTES:
- 83% of grads who completed this survey are doing recreations
- The average price is $200-$250. This is consistent with prior years.
On average, how much are you charging for recreations?
NOTES:
- 68% of grads who completed the survey are doing exclusives
- Average price is $300-$350. This is consistent with prior years.
On average, how much are you charging for exclusives?
NOTES:
- 32% of grads who completed the survey offer semi-exclusives
- The average price is $250-$300, which is down slightly from 2024.
On average, how much are you charging for semi-exclusives?
On average, how much are you charging for recreation video?
Recreation Video Only
NOTES:
- 14% of grads who completed the survey reported offering recreation video services.
- Prices vary for recreation video, depending on whether photos are included
Recreation Video + Photos
On average, how much are you charging for exclusive video?
Exclusive Video Only
Exclusive Video + Photos
NOTES:
- 18% of grads who completed the survey reported offering exclusive video services
- Prices vary for exclusive video depending on whether photos are included
NOTES:
- Pricing for ingredients is split down the middle. Half of grads reported that they charge a flat rate that includes ingredients, the other half says the charge for ingredients on top of their session fee.
How do you charge for ingredients?
NOTES:
- 51.2% of grads who completed the survey are working with 1-2 clients
- 44.2% of grads who completed the survey are working with 2 or more clients
How many clients do you work with?
NOTES:
- We only included the 2024-2025 in this data to give a better idea of the current market
- Those that make up this data did both recreations and exclusives. One chose to do recreations only and connected in less than 3 days.
How long did it take for clients to connect with you?
NOTES:
- 43% of grads reported working <20 hrs per week.
- 57% of grads reported working 20+ hrs per week.
How many hours a week did you typically work last year (2025)?
NOTE: We excluded anyone who didn’t work the full year and anyone working less than 20 hours per week.
How much did you make in 2025 (before taxes)?
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melodee lynn photography llc - Copyright 2026
www.PRETTYFOCUSED.COM / PSALM 90:17
melodee lynn photography llc
Copyright 2026
www.PRETTYFOCUSED.COM
PRIVACY / disclaimer / accessibility Code of conduct / Earnings Disclaimer
Be an Affiliate / PSALM 90:17